UGG/ Young hero / ICONoclast

UGG CAMPAIGN

Overview
This brand film introduces UGG’s Spring/Summer 2025 collection, featuring NewJeans’ HANNI wearing the Goldenstar Hi Clog. The film reinterprets UGG’s iconic silhouette into a fresh, seasonal look, blending warm-weather styling with the brand’s evolving identity.​

Soowhi Jo from MUTUAL contributed to this project as a Production Coordinator, supporting the seamless execution of the shoot and enhancing the overall production quality.
Production Coordinator
Soowhi Jo
video
Photos
Click on the image to view it in a larger size.
"UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement"UGG 캠페인의 한 장면. 하니가 헤드셋을 낀 채 바닥에 누워 있으며, 흰색 글씨의 UGG 로고가 화면에 떠 있다.
A scene from the UGG campaign. Hani lies on the floor wearing a headset, with the white UGG logo displayed on screen."UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement"
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