UGG

UGG CAMPAIGN

Overview
This brand film introduces UGG’s Spring/Summer 2025 collection, featuring NewJeans’ HANNI wearing the Goldenstar Hi Clog. The film reinterprets UGG’s iconic silhouette into a fresh, seasonal look, blending warm-weather styling with the brand’s evolving identity.​

Soowhi Jo from MUTUAL contributed to this project as a Production Coordinator, supporting the seamless execution of the shoot and enhancing the overall production quality.
Client
UGG
AGency
young hero
Production
ICONoclast
Production Coordinator
Soowhi Jo
video
Photos
Click on the image to view it in a larger size.
"UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement"UGG 캠페인의 한 장면. 하니가 헤드셋을 낀 채 바닥에 누워 있으며, 흰색 글씨의 UGG 로고가 화면에 떠 있다.
A scene from the UGG campaign. Hani lies on the floor wearing a headset, with the white UGG logo displayed on screen."UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement""UGG Spring/Summer 2025 컬렉션 광고의 한 장면" / "A scene from the UGG Spring/Summer 2025 collection advertisement"
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