Jung Sung Il x Piquadro | APAC Campaign 2025

Mutual provided full-scale production service in Korea for ‘Jung Sung Il x Piquadro | APAC Campaign 2025’, a regional campaign by the Italian premium bag brand PIQUADRO, targeting the Asia-Pacific market.

Shot in Seoul, the campaign features actor Jung Sung Il and captures PIQUADRO’s philosophy—where style meets function, and tradition blends seamlessly with innovation. From location scouting and crew coordination to interpretation and on-site management, Mutual ensured a smooth production process and enabled cross-border collaboration between international creative teams.

Highlighting key collections such as Modus, Blue Square, and the PQLM trolley, the campaign visualizes Italian design through the refined textures of Seoul—standing as a strong example of Mutual’s production service expertise in global brand content.