Genesis EuropeEight&Four (UK)

Genesis Europe - Korean Craftmanship

Overview

Mutual produced the Genesis advertisement, combining compelling visuals and storytelling to highlight the brand’s luxury image.

DIRECTOR

SUYEE JUNG

PRODUCTION

mUTUAL

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운전 중인 남성의 모습 A man driving a car

"도자기를 빚고 있는 장인의 손" / "Hands of a craftsman shaping pottery"

"도면 앞에서 GV60 차량 디자인을 작업 중인 디자이너들" / "Designers working on the GV60 car design in front of blueprints"

"GV60의 둥근 기어 변환기" / "Round gear shifter of the GV60"

"진흙을 빚는 기계를 다루는 도자기 장인" / "A pottery craftsman handling a clay shaping machine"

"GV60 차량의 핸들" / "Steering wheel of the GV60"

"패드 위에 그려진 GV60 디자인 도면" / "GV60 design blueprint drawn on a pad"

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